Saving the Equine Race
Trickle Net’s founder Ellen Chapman is on a mission. A few years back, her horse became ill and was given a restricted diet plan meaning he needed less hay. Ellen needed a way of simulating the natural trickle feeding rhythm of horses in the field. Finding nothing on the market, Ellen designed a solution herself. The result was Trickle Net, set up in 2011 to design and manufacture specialist trickle feeding equipment for horses. She hasn’t looked back.
Ellen may seem to be a business woman operating on her own, but she has built up an extensive network of suppliers, service providers and customers which quite literally stretches around the world. With a million horses to cater for in the UK alone, Trickle Net’s market is vast and untapped. “The problem is,” she says, “equine obesity and digestive disorders have become a really big issue, an epidemic even. Horses are grazing animals, they’re not designed to metabolise the type and quantity of food often provided. It’s an increasingly serious man-made.” The result? Horse health is declining. Trickle Net has the solution, rapidly becoming a household name in equestrian circles.
“Being on the 10×10 programme is fantastic and I’m learning so much,” she says. “There’s so much expertise and experience here! My personal mentor has been a great help getting me focused. I’ve been able to streamline some processes and outsource even more, saving time.”
Trickle Net has already turned horses’ lives around, according to Ellen, so she really is on a mission to save the equine race through educating horse owners and selling her unique products.