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How to identify a target market for your business
Not everyone wants to buy what you’re selling. But while this sounds obvious, a worryingly high percentage of start-ups fail because they don’t identify a target market or find and connect with a market that actively wants what they offer. Without a clear target...
How to create a value proposition for your business
So many new businesses buy into the “If we build it, they will come” fallacy. But here’s the thing. It’s not enough for your business to provide a product or service. What your business is and what it is you offer must be ‘worth’ something to potential...
Why You Need A Strategic Plan For Your Start-up
New research from Barclays reveals that a shocking 23% of SMEs in the UK don’t have a strategy or strategic plan in place to support their business growth. Less than half (47%) of the UK’s small businesses have a formal business plan in place that is written down or...
10×10 Spotlight : Rocket Print & Promotions
Picture this. It’s a wet Saturday afternoon somewhere in Ireland. A lonely figure with a pushchair marches stoically, head down against the light rain, occasionally leaning over to check on his infant son. A few years back, this was a regular Saturday event for Noel...
10X10 Spotlight : Designed for Dogs
NOT AS MAD AS IT SOUNDS! “If a dog continues to chew stuff he shouldn’t after the age of 2, he’ll likely chew stuff forever!” That’s exactly the kind of insight that Designed for Dogs entrepreneur Holly Bryant gets on a daily basis from research with her growing list...
10×10 Spotlight : The Awards People
How to Bootstrap a Business Rachel Hargrave is perhaps one of the most tenacious and resilient business entrepreneurs we’ve come across. Here’s why. At the age of 28, she left the security of full-time employment with a creative agency and, along with a partner,...
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